Joining the crew of SMB-owners means becoming part of a propulsive market that changes at a fast pace.
The key benefit of running a small business is pure physics – it’s a small business unit, which can quickly adapt to any changes in the business market.
The main drawback of its small size is that your SMB might not be able to handle some stronger crises.
However, efficient management policies can alleviate such strikes and keep your venture above the water. Employing tech solutions is a wise way of improving your work productivity and enhance your SMB-management. In the next few paragraphs, we suggest using five affordable options for that purpose.
Remote work and collaboration
Ensuring a stable budget and a steady cashflow are two imperatives for new SMB-owners. It’s important to reduce your costs in order to put some money on the side and reach these goals.
One of the fastest ways of doing that is to encourage remote work and collaboration. If you don’t have to pay office rent, overhead costs, and travel expenses to your employees, you’ll save a significant amount of money on a monthly basis.
It’s impossible to make this work without technology.
As for tech solutions, you’ll need to create a mobile office. This includes choosing an optimal business laptop, creating and storing documents online, and using online collaboration tools. When it comes to the latter, you can use some popular, simple ones, like Trello and Basecamp, or opt for alternative collaboration tools. Either way, inform your collaborators on time about your choice to give them some time to learn how to use these tools.
These are three prerequisites that will enable you to run your business on the go at minimum expenses.
Online asset management
From paying your employees’ salaries to making transfers and filing tax returns, technology can help you run your finances.
When it comes to the payroll, you should go for one of the payroll-management tools. These options will help you keep all the payments you make to your workers under control. What’s more, it’s a great option for tracking your employees’ bonuses so you don’t forget who is next to be rewarded. Most of these tools, like Intuit Pay or Sage, calculate the taxes and contributions for your workers’ salaries, as well.
In addition, you need to add an accounting tool to your tech SMB-crew. Solutions such as FreshBoooks, Wave Accounting or their alternatives to automate your invoices, tax reports, and other accounting actions.
Also, make sure to install every financial app you opt for on your mobile phone. This will enable you to keep an eye on your finances on the go and make all the necessary payments in real-time.
Online customer service
Due to the fast tech progress, modern SMB-owners don’t have to pay additional customer support services. Of course, if you think it’s a better option for your business, you can outsource services to have a call center.
On the other hand, you can select one or more customer service software tools. Most of them come with a basic free package and then you can upgrade to more advanced packages that need to be paid. For instance, automatic chat services that give pre-programmed answers to some common questions are a practical option for every small business.
Apart from that, use the email service to enhance your online customer service, especially email marketing solutions that will help you spread the word about your business to the right business entities.
We’ve mentioned that email marketing is important for your online customer service. However, this is only the beginning of the marketing possibilities that the Internet provides for SMB-owners.
For starters, mind your website and blog. As suggested by Web design Houston gurus, keep your website simple but informative. For some types of businesses, like hairdressers or craftspeople, a one-page website will, together with social media marketing. Even if you’re launching a larger small business, don’t overdo with your website.
Social media presence is vital for your business. Facebook, Instagram, and TikTok. The latter is especially important if you’re aiming only at younger audiences. Find out more about using TikTok for business in the guide published by SocialMediaExaminer.
Another important aspect of the SMB Internet presentation is your video campaign. Launching a YouTube business channel is a smart thing to do, as well as giving more space to video materials on your website. In that light, SMB-owners should learn the ABCs of video editing to produce original, catchy videos.
The final word
SMB-management consists of many different features. While every entrepreneur needs to master the traditional skills, like communication with clients and employees or landing projects, there are some new, tech-related challenges, as well. The more useful tech solutions you start to implement, the more productive your business will become.
From remote collaboration management and assets or finances to Web-based customer service and marketing tools, you can count on numerous solutions to improve your managerial skills.
As you start using these options, you’ll see how much time they save and how productive you’re become because you’re using them.
After mastering the solutions from this guide that suit your needs, continue looking for new additions that will enhance your experience as an SMB-owner.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.